Matt Ford
Visual storyteller and AI media consultant
For 20 years I’ve worked where emerging technology meets visual storytelling.
I started in Hollywood film production, then spent six years at the Associated Press, building interactive video in Washington and later reporting from Cairo during the Arab Spring. I went on to found Vignette, a studio that produced documentaries and campaigns in more than 40 countries for leading humanitarian organizations and news outlets.
Today I help newsrooms, NGOs and universities use AI to tell more ambitious visual stories, without losing the trust their work depends on.
How I work with organizations
Production
Documentary, animation and interactive stories, made with AI-assisted tools and clear disclosure.
Content provenance
Adding C2PA credentials, a kind of nutrition label for photos and video, so audiences can see where content came from and how it was made.
Assessment and strategy
Reviewing how teams produce visual content and where AI fits responsibly.
Training
Hands-on workshops for journalists, photographers and communications teams.
Currently building
I’m the founder of Origen Story, a studio for ethical, AI-enhanced visual storytelling.
See the work at OrigenStory.com, and subscribe to the newsletter for notes on AI, provenance and visual storytelling.
Let's Connect
Based in Barcelona, working across Europe and beyond.
Or reach me directly at: matt@mattford.media